Snake Oil · Private preview
Avatar Bullets
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Snake Oil · Ad copy library
Avatar Bullets
50 customers × 9 ingredient groups = 450 bullets. A complete Feature → Benefit → Meaning set for every customer type, built for targeted ads. Pick a customer, an ingredient, or browse the hooks.
Before anything runs
- Add † to every bullet and the FDA disclaimer below wherever they appear.
- Run every set to 21+ audiences.
- Headlines describe situations, not the reader's age, health or body (no “Over 40?” copy on Meta).
Product facts these rely on
- One stick is about one coffee's worth of caffeine. Never pitch it as replacing two caffeinated drinks.
- Magnesium is 30 mg (7% DV), so muscle lines lean on the whole electrolyte set.
- Seven B vitamins (no biotin). DHM and NAC are never named.
- Milk thistle may name the liver (support healthy liver function†). No detox/flush/cleanse/protect/repair verbs, and never next to a night out.
Using the FBM wizard
Paste the ingredient line into Feature, the “so you can” text into Benefit, and the “which means” text into Meaning. The wizard takes five at a time.
†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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