WHOLESALE & B2B

Let’s see if this is a fit.

Snake Oil is sold direct-to-consumer and through a limited number of retail, venue, and distributor partners. We’re growing the wholesale program carefully — if you’re interested in stocking Snake Oil, fill out the form below and we’ll be in touch within two business days.

Snake Oil pouches on a retail display riser — four flavors with single-serve stick packs

WHAT YOUR CUSTOMERS GET

A functional recovery drink stick that does what it promises — and a brand they’ll actually remember.

Product that delivers

The formulation works. Glutamine as the foundation at a clinically meaningful dose. Vegan-sourced N-acetyl glucosamine. Natural flavors and colors. Produced in a cGMP-compliant facility. Third-party tested for quality and consistency.†

Margin that makes sense

Wholesale pricing supports a healthy retail markup. Most retail partners run a 50–100% markup depending on the channel and customer base. We share specific pricing during the inquiry conversation — terms vary by partner type and volume.

Brand customers actually notice

The name gets attention. The packaging stands out on a shelf. Customers ask about it before they buy it. Once they try it, most come back. The repeat-purchase pattern is what makes Snake Oil worth shelf space.

CURRENT PARTNER TYPES

We work with select retailers, venues, distributors, and corporate buyers across the US. The partnerships we build are intentional, not opportunistic.

Independent retailers

Specialty grocery, supplement stores, gyms with retail components, juice bars, and lifestyle retailers serving a customer base that reads ingredient panels and pays for quality.

Venues and hospitality

Hotels, resorts, country clubs, event venues, and destination properties whose guests appreciate having a real recovery option at the front desk, the spa, or the gift shop.

Distributors

Regional distributors with established relationships in independent retail and hospitality. Limited number of distributor partnerships available; we prioritize coverage over saturation.

Corporate and event procurement

Companies buying for offsites, conferences, retreats, athletic events, and corporate gift programs. Custom quantity orders with branded packaging options available for larger commitments.

HOW IT WORKS

Most wholesale relationships follow a similar arc. Here’s the rough shape of it.

  1. 01

    Inquiry

    You fill out the form below. We respond within two business days with a few qualifying questions and a request for a brief conversation.

  2. 02

    Conversation

    We talk for 20–30 minutes. We learn about your business, your customer base, your channels, and what you’d want from a partnership. You learn about our pricing, our terms, and how we work with partners.

  3. 03

    First order

    If we’re a fit, we start with a first order to test the relationship and the velocity. First orders are prepaid; ongoing orders move to Net 30 terms once the relationship is established.

  4. 04

    Ongoing

    Reorders, support, co-marketing where it makes sense, and a partner who picks up the phone when you need them.

WHAT WE LOOK FOR

We’re being thoughtful about partner growth. Here’s what makes a good fit.

  • A customer base that values quality. Snake Oil isn’t the cheapest option in the category — partners who compete on price aren’t the right home for this brand.
  • Real distribution. A retail floor with traffic, a venue with consistent guest flow, a distributor with established accounts. Volume matters, but so does shelf placement and merchandising.
  • Treats vendors as partners. We’re a small company building intentional relationships. Partners who treat suppliers as transactions don’t fit how we work.
  • Comfortable with our terms. Prepaid first order, Net 30 after, no consignment, no try-and-return arrangements. If those terms are workable for you, we’re probably a fit.
  • Geographic or channel coverage we don’t already have. We avoid stacking partners on top of each other. New partnerships fill gaps, not duplicate coverage.

INQUIRE ABOUT PARTNERSHIP

Fill out the form below and we’ll be in touch within two business days. The more detail you give us, the faster the conversation moves.

Example: Owner, Buyer, Procurement Manager, Distribution Director.

Pouches refer to any pouch size — 6-pack, 12-pack, or 20-pack. We’ll work out the mix in conversation.

Helpful details: who your customers are, what other recovery/supplement products you currently carry (if any), why you think Snake Oil would fit your customer base, what timeline you’re working with.

We’ll reply within two business days. By submitting this form you agree to our Privacy Policy.

QUICK TERMS PREVIEW

For partners who like to know up front: minimum first orders typically start at 1 case for retailers and scale up for distributors. Net 30 payment terms after the first prepaid order. No consignment, no try-and-return. Shipping calculated per order based on volume and destination. Specific pricing tiers, volume discounts, and exclusivity terms are discussed during the inquiry conversation.

NEED TO TALK SOONER?

For time-sensitive inquiries — a buyer meeting next week, a distributor opportunity with a tight window, an event procurement deadline — email us directly at wholesale@snakeoilworks.com with “URGENT” in the subject line, and we’ll get back to you as quickly as possible.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.